This time last year, many shoppers ignored packaged food on grocery store shelves and restaurant executives were eager to gain more of the lunchtime rush from office workers. Clearly a lot has evolved in the last few months, and Ad Age Next: Food & Beverage is here to explore this evolution further.
We’ll take a bite out of the hottest topics in the industry, exploring the seismic shifts faced by food and drink marketers and restaurant operators, who were all forced to rethink their long-term strategies overnight.
We’ll discuss how sellers of hard seltzer and other alcoholic beverages are gearing up for a very different holiday season with few, if any, bars and events open for business; how fast-food chains adapted when dining rooms were forced to close; how animal-free brands are gaining ground in grocery stores; and how tired-turned-trendy food sellers are plotting to maintain their newfound relevance as the nation begins to pivot toward a new normal.
Tuesday, September 22
Watch live from 11:00 a.m. EDT - 3:15 p.m. EDT from your laptop, phone or other connected device
From contactless delivery to cheeseburger pizza, how Domino's is changing during 2020
Like other restaurant operators, the world’s largest pizza chain was forced to adjust to more urgent timing as lockdowns brought cities to standstill and as unemployment soared in the U.S. Kate Trumbull shares how and why Domino’s made a quick pivot and what she thinks comes next.
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Rethinking the liquor store for 2020
With pandemic restrictions came the rise of at-home drinking and a reliance on digital platforms to purchase alcohol. And while bars are slowly reopening, the online booze-buying trend is here to stay. Scott Braun of e-commerce platform Drizly, and Diageo North America’s Steve Wallet discuss COVID-19’s impact on their businesses and what their plans are moving forward.
Staples get the spotlight
This time last year, many shoppers ignored packaged food on grocery store shelves. But pandemic panic threw these household staples into the spotlight as people stocked their pantries and spent more time cooking at home. A panel of marketing execs explores the real impact to these brands and how strategies have shifted for the months to come.
Sponsor session
CPG 2021: Understanding the consumer landscape
During the height of the pandemic, the grocery store became one of the few places open to consumers. But leisurely strolls down the aisles and spontaneous point-of-sale purchases have given way to precision and planning. In this conversation, we share new research from Stella Rising, including critical consumers opinions about the in-store shopping experience, and what they think is in store for in-store in 2021.
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