This time last year, many shoppers ignored packaged food on grocery store shelves and restaurant executives were eager to gain more of the lunchtime rush from office workers. Clearly a lot has evolved in the last few months, and Ad Age Next: Food & Beverage is here to explore this evolution further.
We’ll take a bite out of the hottest topics in the industry, exploring the seismic shifts faced by food and drink marketers and restaurant operators, who were all forced to rethink their long-term strategies overnight.
We’ll discuss how sellers of hard seltzer and other alcoholic beverages are gearing up for a very different holiday season with few, if any, bars and events open for business; how fast-food chains adapted when dining rooms were forced to close; how animal-free brands are gaining ground in grocery stores; and how tired-turned-trendy food sellers are plotting to maintain their newfound relevance as the nation begins to pivot toward a new normal.
Tuesday, September 22
Watch live from 11:00 a.m. EDT - 3:15 p.m. EDT from your laptop, phone or other connected device